Case Studies

“We have proven that when a prospect or client receives a HIGHLY personalized piece from us, the response rates — both online and offline — are significantly higher and produce more ‘meaningful’ dialogue with our readers.”
— Billy Martin, VP of Marketing, Weather Trends International

Administaff sells 20% more business from marketing-generated leads, with 70% of all leads coming from web-based campaigns and the Internet.

SuccessFactors Leverages Eloqua Marketing Automation to Scale Programs and Support Rapid Organizational Growth

“The biggest benefit of Eloqua is that it has allowed us to completely automate what we used to do manually, increasing efficiencies and lowering our costs.”
— Christian Kelley, vice president of demand generation, Siemens PLM Software

“Eloqua allows us to understand each visitor's particular field of interest before targeting them for our next email cycle, which allows us to pass on more hot leads to sales.”
—Marc Prosser, CMO of FXCM

“You have to find a way to market to people what they want and that's what Eloqua allowed us to do.”
— Ross Bauer, Chief Operating Officer, Plum Benefits

Your next customer will research and evaluate your products through websites and online networks long before your salespeople get involved. Just as consumers now search and buy online, B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. In fact, a call to your salesperson may be the last step in the buyer's journey, greatly limiting their influence and expertise.

Using Eloqua's Automated Demand Generation Platform, Sybase Gains Intel into Marketing's Performance.